MarketingPrinting & Graphic Design

From Design to Delivery – How Print Shops Ensure Superior Marketing Material

Printing can be a costly endeavor, especially when it comes to creating quality marketing materials. It’s also one of the most time-consuming, but it’s vital to a business’ success and brand recognition. In order to create the best materials and make the most of a marketing budget, it’s essential to understand the process from design to delivery.

Bringing printing in-house allows businesses to lower costs, improve efficiency, and more easily align with their own quality standards and goals. However, implementing an in-house production facility requires significant planning, training, and equipment maintenance. In addition to these costs, establishing in-house print processes can take up valuable workspace and can even require additional staffing.

The printing process involves three major stages: pre-production, production, and post-production. This article will discuss each of these stages in depth, highlighting the critical steps that are necessary to ensure superior print results.

Pre-production is a crucial stage that begins with reviewing the final product’s design and specifications. The goal is to identify and correct any potential issues that could hinder the outcome of the final print job. This includes verifying all elements, including fonts and colors, are consistent throughout the entire piece. During this phase, it’s also important to double-check file format and resolution as well as perform a color test. This will help ensure that the computer colors (CMYK vs RGB) match what will actually be printed, eliminating the need for reprinting or redoing the project later on.

Once a design has been approved by the client, it’s time to begin the printing process. The goal is to produce high-quality, consistent prints that are accurate and on-time. This is a complex process that requires high-quality inks, curing equipment and screens that are up to the task of pushing the limits of image clarity and durability. It’s also imperative that the entire team stays on-task, avoiding any interruptions that can lead to delays and wasted resources.

After the production phase, the focus shifts to data recording and inventory management. This is an important part of the process to collect feedback, manage inventory levels and record for future orders. It’s also a good time to consider sustainability practices, such as recycling or reuse of waste and using eco-friendly inks that reduce volatile organic compounds, which contribute to air pollution.

Despite the rise of online marketing, print remains an essential part of any marketing strategy due to its ability to reach potential customers offline and leverage personalization capabilities available through current technologies like VDP printing. When you choose an Orlando print shop to create your marketing materials, be sure to evaluate its reputation and consider its previous customers. This will allow you to find the right company for your specific needs and to prevent any surprises down the line. To do so, simply ask the print shop you are considering for a list of past clients and their opinions. You can even ask for a sample of their work so you can judge the quality for yourself.

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